Advertising management

 

Advertising simply put is telling and selling the product. At this point, the data produced by marketing research is used to identify what types of advertising would be adequate for the specific product. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product.

Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. These days apart from print and television, radio, mobile, and Internet are also available as advertising media. It will also identify why the niche segment would opt for the product or service. If it is a radio campaign, which type of ads would be used, if it is a print campaign, what write ups and ads will be used, and if it is a television campaign, what type of commercials will be used.

There might also be a mix and match advertising in which radio might supplement television advertising and so on. Designing an advertising campaign is no small a task and to understand the consumer behavior from the data collected from market research is a very important aspect of the campaign.

A whole lot of creativity and inspiration is required to launch an adequate advertising campaign. Gone are the days when there was only print and television advertising was available to the manufacturers. Market research will help to identify the niche segment of the population to which the product or service has to be targeted from a large population. In addition, the management skills come into play when the work has to be done keeping the big picture in mind. The whole process in the end should benefit the product or service.

If you wish to make the advertising effective, always remember to include it from the market research time. They have been trained by seasoned professionals who provide the training in the specific field. Hence, companies that believe in an effective advertising management process are always a step ahead in terms of selling their goods and services.

As mentioned above, advertising management begins from the market research phase. Advertising Management though is a complex process of employing various media to sell a product or service. It should not look to public that the radio advertising is focusing on something else while television on something else. It is important that through advertising management the image is conveyed that all the strategies complement each other. This information will serve as a guideline for the preparation of advertising.

Once the niche segments are identified and the determination of what types of advertising will be used is done, then the advertising management focuses on creating the specifics for the overall advertising campaign.

Advertising simply put is telling and selling the product. Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product.

Without an effective advertising management process in place, the Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product and services. It works by making the customer aware of the product and by focusing on customer’s need to buy the product. Globally, advertising has become an essential part of the corporate world. Therefore, companies allot a huge part of their revenues to the advertising budget. Advertising also serves to build a brand of the product which goes a long way to make effective sales.

Print Advertising - The print media has been used for advertising since long. The newspapers and magazines are quite popular modes of advertising for different companies all over the world. Using the print media, the companies can also promote their products through brochures and fliers. The newspaper and magazines sell the advertising space and the cost depends on several factors. The quantity of space, the page of the publication, and the type of paper decide the cost of the advertisement. So an ad on the front page would be costlier than on inside pages. Similarly an ad in the glossy supplement of the paper.

Broadcast Advertising - This type of advertising is very popular all around the world. It consists of television, radio, or Internet advertising. The ads on the television have a large audience and are very popular. The cost of the advertisement depends on the length of the ad and the time at which the ad would be appearing. 

Outdoor Advertising - Outdoor advertising makes use of different tools to gain customer’s attention. The billboards, kiosks, and events and trade shows are an effective way to convey the message of the company. The billboards are present all around the city but the content should be such that it attracts the attention of the customer. The kiosks are an easy outlet of the products and serve as information outlets for the people too.