Advertising management
Advertising simply put is telling and selling the product. At this point, the data produced by marketing research is used to identify what types of advertising would be adequate for the specific product. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product. Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. These days apart from print and television, radio, mobile, and Internet are also available as advertising media. It will also identify why the niche segment would opt for the product or service. If it is a radio campaign, which type of ads would be used, if it is a print campaign, what write ups and ads will be used, and if it is a television campaign, what type of commercials will be used. There might also be a mix and match advertising in which radio might supplement television advertising and so on. Desig...